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How to Start a Roofing Company

A good shingle roof typically costs $9,117, but that doesn’t include the cost of any other materials. Premium products such as 50-year architectural shingles may be more expensive but add value to the home and come with warranties that cover the whole house.


Many new roofers worry about legal processes and bookkeeping, but help is available from the roofing community, and there are affordable freelance accountants.

The type of roofing material you use will significantly impact the roof’s overall cost. Some materials, such as asphalt shingles, are budget-friendly, while others, such as slate or metal, are more expensive but last longer. Other costs to consider include the cost of removing and disposing of the old roof and structural repairs that may be necessary before installing a new roof.

The equipment you need for your roofing business will depend on the installed roof type. Generally, you will need a ladder that can reach the roof, a flatbed truck for transporting supplies and tools, and a well-equipped toolbox with hand tools such as a shingle hatchet and roofing hammer. You should also invest in a mobile phone and a laptop to manage your leads and appointments.

To maximize the success of your roofing company, you should choose a memorable name that will appeal to your target market. The right name can make the difference between appearing at the top of Google searches and being banished to the dreaded second page. You should also create a website and social media accounts.

A good accountant can help you determine the startup costs of your roofing company and how much money you will need to make to break even. This will allow you to make informed decisions about your business and its future.

Many roofing companies offer financing options to their customers. This can be an excellent way to attract new clients and boost sales. However, it is important to keep in mind that financing can add up quickly and will significantly increase your overhead.

As a small business owner, you will need to wear every hat from director to driver. You should also hone your sales skills and spend time getting to know your local homeowners. Door-to-door sales can be very effective, especially if you are able to explain the benefits of the roofing materials you recommend. In addition, you should also promote your services through local advertising such as newspaper ads and online marketing.

Cost of Labor

A roofing company needs a skilled and experienced crew to get the job done. The roofer may charge an hourly base rate for labor and also cover the cost of equipment, tools, and materials. The company should also factor in overhead costs. For example, the business should have a vehicle for travel and a storage facility to house equipment and supplies. In addition, the business must have a dedicated accountant.

It is important to make sure that the roofing company you hire is licensed and insured. In New York, a roofing contractor must have both a general liability and an occupational accident policy. These policies provide financial assistance to workers who are injured or become ill while working. The insurance will cover medical expenses, lost wages, and rehabilitation costs. Additionally, it will help prevent legal action from injured employees.

There are many ways to determine if a roofing contractor is legitimate, such as looking at the company’s website and reading reviews. A reputable roofing company will have multiple online sources that Google recognizes, and the reviews should be positive with no complaints.

When starting a roofing company, it is important to have a strong marketing plan. This includes a website, social media, and an advertising campaign. You should also consider offering discounts for referrals and loyalty programs. It is also important to develop a strong brand identity, including a memorable name and logo. This will help you attract customers and grow your business.

The cost of roofing labor varies by the type of roof and its location. Generally, it is more expensive to install a tile roof than a shingle roof. Additionally, it is more difficult to access a steep or multi-story roof and requires special safety precautions.

When determining the cost of labor for a roofing project, the roofer should take into account the number of squares, material costs, and old materials that need to be removed. In most cases, the cost of labor will be 50% to 70% of total roof replacement costs. This is because roofs are one of the most labor-intensive construction projects.


Insurance is a critical component of any roofing business. Having the right insurance can help you save money in case of an accident or damage to property during a job. A good insurance provider will provide a personal advisor who can help you select the most appropriate coverage for your business. They can also explain how different types of insurance work and what they cover. For example, they can explain workers compensation and why you need to classify your employees correctly to avoid paying high premiums.

General liability insurance will protect your roofing company against third-party bodily injury and property damage. This includes if a homeowner walks outside to check your work and falls over a ladder, or if a worker’s tool slips off the roof and hits them in the face. This insurance will pay for medical bills and legal costs, and will cover up to your policy limit.

In addition to general liability, you need commercial property insurance to protect your business from property damage caused by weather, fire, and theft. This insurance also covers your equipment and supplies, such as shingles and other building materials, even when they are in transit. You can also add an inland marine floater to your commercial insurance to cover a broader range of hazards, including the transportation of specialized equipment such as scissor lifts or scaffolding.

Another type of insurance you should consider is professional liability insurance, which covers your roofing company in the event of a lawsuit over faulty advice or workmanship. This type of insurance is also known as errors and omissions insurance. It can pay for your legal fees, defense costs, and settlements in the event of a lawsuit, whether or not you are found guilty.

Many roofing contractors are overwhelmed by the legal and accounting processes involved in starting a business. The fact is, though, that both are much easier and less expensive than they seem, especially with modern software and a supportive community of business advisors. The local roofing industry is a great resource for new roofers and can help them find affordable insurance and qualified accountants.

You will also need to decide what type of legal entity your roofing company should be, such as a sole proprietorship, partnership, corporation or limited liability company (LLC). Consult with a lawyer in your area to determine the best situation. You will also need a contracting license and local business permits, which differ in each jurisdiction.

You should also consider whether you want to offer your customers credit cards as a payment option. This can be done easily by setting up a merchant account or by working with an established lending company. Setting up a website for your roofing business and getting your name on multiple online directories is also important.